Japanese tea mascots

Almost everything in Japan have their own mascots. They are advertisements of their goods and events.

                                            "Yamecha-maru" is the mascot of their tea.

The Japanese tea circle want to make more Japanese walk in tea garden and having tea ceremony. While, as the fast development of Japan, Japanese people getting busy. Less people would like to go for the ceremony like before.  So,    "Yamecha-maru"  as the mascot of Japanese tea have the function of advertising for the Japanese tea culture.